The Corporate M&A Brand—Winning the War for Acquisitions

Abstract

For most technology and services companies, acquisitions are an important part of their growth strategy. Wall Street continues to ratchet up growth expectations for successful companies, and M&A is one of the most effective ways to show growth in revenue and earnings in a short period of time. M&A deals can be incredibly impactful in today’s environment where innovation and time-to-market timelines are compressed. The companies that continue to view their acquisition programs passively are at a distinct disadvantage to their competitors and the often-nimbler private equity buyers. The war for acquisitions is on! We are challenging the traditional corporate development methodology and looking for more creative methods of finding growth through M&A. A natural place to begin is with what we call the M&A brand.