e-Retailing — Trends and Opportunities

Abstract

Electronic commerce and online retailing are experiencing dynamic and dramatic growth. To succeed online, retailers must develop a quality brand name with scaleable, defensible business models, and act early to leverage the particular advantages of the Internet to create a unique and inviting shopping experience. Moreover, they must evolve strategies to ensure that they can capture the value created. This study offers powerful insights into the online market. New Internet ventures are transforming retailing, affecting everything from marketing to distribution, and creating entirely new relationships between retailers and their customers.