%0 Journal Article %A John Mathis %T The Corporate M&A Brand—Winning the War for Acquisitions %D 2017 %R 10.3905/jpe.2017.20.4.029 %J The Journal of Private Equity %P 29-31 %V 20 %N 4 %X For most technology and services companies, acquisitions are an important part of their growth strategy. Wall Street continues to ratchet up growth expectations for successful companies, and M&A is one of the most effective ways to show growth in revenue and earnings in a short period of time. M&A deals can be incredibly impactful in today’s environment where innovation and time-to-market timelines are compressed. The companies that continue to view their acquisition programs passively are at a distinct disadvantage to their competitors and the often-nimbler private equity buyers. The war for acquisitions is on! We are challenging the traditional corporate development methodology and looking for more creative methods of finding growth through M&A. A natural place to begin is with what we call the M&A brand.TOPICS: Private equity, in markets, performance measurement, portfolio management/multi-asset allocation %U https://jpe.pm-research.com/content/iijpriveq/20/4/29.full.pdf