RT Journal Article SR Electronic T1 Offering Prospectuses,Competitive Strategies, and the Pricing of Initial Public Offerings JF The Journal of Private Equity FD Institutional Investor Journals SP 31 OP 37 DO 10.3905/jpe.2003.320054 VO 6 IS 4 A1 Craig S. Galbraith A1 Alex F. De Noble A1 Curt H. Stiles A1 Gregory B. Merrill YR 2003 UL https://pm-research.com/content/6/4/31.abstract AB We explore the relationship between the strategic information in an IPO prospectus and the firm's post-IPO pricing. Based upon a content analysis of 39 business to consumer (B2C) and 25 business to business (B2B) “dot.com” initial public offerings, several conclusions were reached. First, e-commerce firms showed dramatic short‐term underpricing and long-term underperformance. Second, we found strong support that the strategic information contained in the firm's prospectus affects post-IPO pricing, and is incorporated in both the initial day and long-term market-adjusted stock prices. And third, we found that the reputation of the firm's underwriter had little correlation with a firm's post-IPO pricing success.