PT - JOURNAL ARTICLE AU - Sarita Mishra AU - Dinabandhu Bag AU - Siddharth Misra TI - Venture Capital Investment Choice: <em>Multicriteria Decision Matrix</em> AID - 10.3905/jpe.2017.20.2.052 DP - 2017 Feb 28 TA - The Journal of Private Equity PG - 52--68 VI - 20 IP - 2 4099 - https://pm-research.com/content/20/2/52.short 4100 - https://pm-research.com/content/20/2/52.full AB - In this study, the decision model for the evaluation of a venture firm is derived by using Analytical Hierarchical Process. All the evaluation criteria are arranged in a hierarchical manner and divided into several sub-criteria, and the priorities of each alternative criterion are then systematically examined by using each one’s derived weight. The finding of this study is consistent with a report published by Bain Capital in collaboration with the Indian Venture Capital Association in 2015, which showed that the focus of venture capitalists has shifted toward the high-technology industry and that there is a high demand for non-imitable technology products.TOPICS: Private equity, emerging, performance measurement, portfolio construction