How should companies organize to support the development of new products? Erik Larson
and David Gobeli assessed the relative effectiveness of five different project management …

The significance of project management structure on the success of 546 development projects
was investigated. Multivariate procedures revealed that success varies according to the …

Matrix management has been championed by many as the best way to manage the development
of new products and services. 1 Born out of the aerospace race, matrix management is …

For a new product development (NPD) organization, a little conflict can be a good thing.
Healthy disagreements can push project team members or different functional groups in an …

The impact of research and development (R&D) on firm performance is generally agreed to
be positive, but the nature and extent of this impact share little agreement in the previous …

This paper examines the role of firm technology investment, in concert with managerial
incentives alignment, to explain the relative market value compared to the accounting value for a …

An emerging axiom of marketing is that product innovations are essential to maintain a
competitive position. But because there is no common framework of categories of product …

Firm performance has a generally positive, but diminishing relationship with the level of
CEO pay-for-performance sensitivity to stock returns, consistent with the tradeoffs between …

OVERVIEW: Innovation managers can improve every stage of the product innovation process
(Discovery, Decision, Development, and Delivery) by applying the three guiding principles …

A new framework for analyzing different strategies of technological innovation is presented.
The framework compares the product innovation emphasis to the process innovation …