User profiles for Morgan P. Miles

Morgan P Miles

University of Queensland and Charles Sturt University
Verified email at uq.edu.au
Cited by 16898

Corporate entrepreneurship and the pursuit of competitive advantage

JG Covin, MP Miles - Entrepreneurship theory and practice, 1999 - journals.sagepub.com
This paper presents a theoretical exploration of the construct of corporate entrepreneurship.
Of the various dimensions of firm-level entrepreneurial orientation identified in the literature, …

Environmental marketing: A source of reputational, competitive, and financial advantage

MP Miles, JG Covin - Journal of business ethics, 2000 - Springer
Corporate reputation is an intangible asset that is related to marketing and financial
performance. The social, economic, and global environment of the 1990'shas resulted in …

The evolution and development of entrepreneurial marketing

GE Hills, CM Hultman, MP Miles - Journal of small business …, 2008 - Taylor & Francis
The purpose of this paper is to discuss the evolution of entrepreneurial marketing (EM). First
an historical perspective of the evolution of EM is offered and some central incidents are …

The relationship between marketing orientation and entrepreneurial orientation

MP Miles, DR Arnold - Entrepreneurship theory and practice, 1991 - journals.sagepub.com
Increasing environmental uncertainty has focused greater attention on firms’ overall business
orientations, particularly on the marketing orientation and the entrepreneurial orientation. …

Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent

P Harrigan, U Evers, MP Miles, T Daly - Journal of Business Research, 2018 - Elsevier
Consumers rely on social media to make travel decisions, and actively engage in relationships
with tourism brands on social media. Our research contribution is threefold. First, we …

Exploring the practice of corporate venturing: Some common forms and their organizational implications

MP Miles, JG Covin - Entrepreneurship theory and practice, 2002 - journals.sagepub.com
This study explores the domain of corporate venturing using a theoretically grounded
classification typology as an organizing scheme. The typology is applied in a field study of …

Large firms, entrepreneurial marketing processes, and the cycle of competitive advantage

MP Miles, J Darroch - European journal of marketing, 2006 - emerald.com
Purpose – The paper aims to explore how large firms might leverage entrepreneurial marketing
processes to gain and renew competitive advantage. Design/methodology/approach – …

Strategic use of corporate venturing

JG Covin, MP Miles - Entrepreneurship theory and practice, 2007 - journals.sagepub.com
Corporate venturing (CV) is said to be most productive as a path to superior corporate
performance when practiced in a strategic manner. Unfortunately, considerable ambiguity exists …

The relationship between environmental dynamism and small firm structure, strategy, and performance

MP Miles, JG Covin, MB Heeley - Journal of marketing Theory and …, 2000 - Taylor & Francis
This study describes the organization structures, strategic postures, business practices, and
performance levels of small firms in stable and dynamic environments. Results suggest that …

Entrepreneurial marketing: acknowledging the entrepreneur and customer-centric interrelationship

SC Morrish, MP Miles, JH Deacon - Journal of strategic marketing, 2010 - Taylor & Francis
The purpose of this paper is to present a conceptualisation of entrepreneurial marketing
drawn from recent developments in literature and supported by case evidence from firms …