There is a large and fragmented literature that examines the nature of franchising. This
paper aims to collect all the empirical evidence on the factors that make franchising work …

Franchising has significantly affected the US economy, contributing to a rapid growth of its
retail sales. To identify whether franchising influences a restaurant firm's financial …

Franchising has attracted the attention of retailing and entrepreneurship scholars in the past
three decades, but evidence pertaining to how franchising affects financial performance is …

This study investigates the relationships between advertising expenditure, intangible value,
and risk in stock returns of restaurant firms between 2000 and 2005. Tobin's Q was used to …

It is commonly believed that the franchising method of distribution provides strategic and
operational benefits to the companies that adopt it. These benefits should result in superior …

This study investigates whether industry-specific characteristics such as franchising can
affect investment and financing decisions when restaurant firms have limited access to …

Franchisors seek to maximize firm value by managing investments both in tangible and
intangible assets and in the mix of company and franchised outlets, yet little is known about …

Purpose This paper has two main purposes. First, this paper aims to examine whether pre-
initial public offering (IPO) franchising activity of issuing firms is priced in the financial …

The all franchise portfolio significantly outperformed the three market benchmarks. Among
the sector portfolios, the services and restaurant portfolios also outperformed the market …

Not much is known about the primary drivers of performance in franchising systems. With
some notable exceptions, much of the franchising literature on performance related issues …